I blogged about my fear of PPC at my Internet Marketing Nirvana blog. I just spent $100 bucks on Xtreme Conversions which is a highly regarded software for managing and tracking your PPC campaigns. I don’t spent that much on software unless I think it’s a wise investment. Although I just got it, I’m hoping it will help me make more money with PPC.

I haven’t done much with AdWords because it’s so easy to lose money with it and took a lot of time to keep track of campaigns problems which I hope XC will ease that burden.

Right now I’ll be running PPC campaigns for my own products (Niche Podcasting & IM How To Guides) and my review style affiliate sites.

I don’t think I’ll use it for my phpBay eBay niche stores because if I’m paying for the traffic I want to make at least $15+ on each sale. It’s a little tougher to generate $15 commissions at one pop as an eBay affiliate unless you’re getting new sign ups (ACRUs).

If I start doing real well with PPC and Xtreme Conversions, I might give it a try with an eBay niche store. Especially since i have a few stores where I’m also promoting ClickBank products. But that would be down the road.